Facebook’s Carbon Footprint

Following their IPO, Facebook soon after revealed their carbon footprint and energy impact, in an effort towards greater transparency. The sensitive nature of carbon footprint data posed a design challenge. Carbon footprint data is somewhat uninteresting information when just listed as text, but at the same time cannot appear as too flashy or brash (because who wants to brag about how much greenhouse gas emissions?). After multiple sketches and wireframes, my finished design resulted in a linear, interconnected journey of nodes, using Facebook's core color palette. This approach felt like a natural and visual interesting way to communicating the data, without being overly flashy. The composition also evokes the essence of Facebook's mission of making the world more open and connected.

Despite a tricky subject, the story resulted in positive press around the web, including being praised by Greenpeace, and greener than Google.

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